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Japan Food Supplement Market Set for High Growth Globally 2025-2033

 


Report Overview

The Japan Food Supplement Market was valued at US$ 17,121.79 million in 2023 and is expected to reach US$ 23,486.73 million by 2031, growing at a CAGR of 8.49% during 2024-2031. The Japan food supplement market is driven by an aging population, with 29.1% over 65, and dietary shifts toward processed foods causing nutritional gaps. Strict regulations by the Ministry of Health, Labour and Welfare (MHLW) ensure product safety, while e-commerce expands access. Anti-aging and gut health supplements lead due to rising wellness awareness among consumers.

The Japan food supplement market focuses on vitamins, probiotics, and botanicals for immunity, beauty, and cognitive health. Urbanization boosts demand for convenient formats like gummies and capsules. Preventive care culture and high elderly ratios fuel consistent growth. Exports through strategic partnerships enhance Japan’s global market presence.

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Key Highlights

  • Market Growth: The Japan food supplement market grows from US$ 17,121.79 million in 2023 to US$ 23,486.73 million by 2031 at a CAGR of 8.49%.

  • Anti-Aging Leadership: Segment to reach US$ 4,342.23 million by 2031 at 11.8% CAGR.

  • Elderly Demand: 29.1% senior population drives bone and cognitive health products.

  • Distribution Shift: Online retailers gain traction amid pharmacy dominance.

  • Key Ingredients: Vitamins and botanicals lead for holistic health benefits.

  • Major Players: FANCL and Otsuka innovate with sustainable, consumer-focused products.

Market Dynamics

Drivers: Nutritional Deficiencies from Westernized Diets

Westernized diets in Japan contribute to vitamin and mineral deficiencies, with 6% male obesity reported in the 2022 Global Nutrition Report. The Japan food supplement market addresses these gaps, especially for busy urban consumers. Partnerships like Kerry-PFI in 2021 yield joint health innovations, while Kirin’s 2022 iMUSE line boosts immunity with postbiotics. Rising health consciousness drives preventive supplement use.

Restraints: Overconsumption Risks and Product Recalls

Overconsumption risks, highlighted by the 2024 Kobayashi beni-koji recall linked to 106 hospitalizations, erode consumer trust. Regulatory scrutiny and potential side effects limit adoption in cautious demographics. High costs of premium supplements hinder penetration in price-sensitive segments. Negative publicity from recalls further challenges market expansion.

Segmentation Analysis

By Application

Anti/Healthy Ageing dominates at US$ 1,789.23 million in 2023, targeting joint health and cognition for seniors. Gastrointestinal health follows, driven by probiotics for microbiome balance. Immunity and beauty applications gain traction among younger consumers.

By Ingredient

Vitamins, Botanicals, and Probiotics lead the market, with Minerals and Proteins emerging for targeted needs like bone health and muscle support.

By Dosage

Tablets and Capsules dominate for precise dosing, while Gummies gain popularity among younger users for convenience and taste.

By Age

Seniors and Adults drive demand, with infant segments growing for early nutritional support in families.

Geographical Analysis

Japan: Comprehensive Market Coverage

Japan’s Japan food supplement market thrives on a preventive care culture and a 29.1% elderly population. Shiseido’s 2024 ampoule drinks target beauty and aging concerns. FANCL’s recycling program promotes eco-friendly packaging, aligning with consumer values. High disposable incomes and health consciousness fuel consistent market growth.

Other Regions

The market is domestically focused, but exports grow through partnerships like Otsuka’s 2023 Bonafide acquisition, targeting women’s health supplements globally. Emerging markets show interest in Japanese formulations.

Major Companies

Key players include:

  • Yotsuba Japan

  • DHC Corporation

  • Yazuya Co. Ltd.

  • Asahi Group Foods, Ltd.

  • FANCL Corporation

  • YUWA CO., LTD.

  • Meiji Holdings Co., Ltd.

  • MORINAGA MILK INDUSTRY CO., LTD.

  • Nihon kefir Co., Ltd.

  • ORIHIRO Co., Ltd.

Recent Developments

  • January 2024: Shiseido launched beauty-focused ampoule supplements for aging skin in Japan and China.

  • 2023: Otsuka acquired Bonafide Health for US$425 million, expanding into women’s health supplements.

  • 2022: Kirin Holdings expanded iMUSE with Plasma for sleep and immunity benefits.

  • 2021: Kerry partnered with PFI to develop joint health ingredients for supplements and foods.

  • 2024: Kobayashi recalled beni-koji products due to health concerns, impacting consumer trust.

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Report Scope

Metrics

CAGR: 8.49%

Market Size Available: 2022-2031

Forecast Period: 2024-2031

Revenue Units: US$ Million

Segmentation

Application: Anti/Healthy Ageing, GI Health, Immunity, Beauty, Others

Ingredient: Vitamins, Probiotics, Botanicals, Minerals, Proteins, Others

Dosage: Tablets, Capsules, Gummies, Liquids, Others

Age: Seniors, Adults, Infants, Others

About DataM Intelligence

DataM Intelligence 4Market Research is a leading market intelligence platform offering syndicated and customized reports across industries like biotechnology, healthcare, and pharmaceuticals. With comprehensive insights, statistical forecasts, and a strategy-centric approach, DataM Intelligence supports businesses in bringing innovations to market. The platform provides data-driven solutions to address market challenges effectively. By delivering actionable insights, it empowers companies to achieve sustainable growth and maintain a competitive edge.

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